Our Story

Two Sisters. Two Cities. One Dream.

We’re two sisters who may live in different cities in Australia, but the distance has only strengthened our bond over the years. Every day we call each other – sometimes to share big life updates, other times to laugh about something silly or find comfort after a long day. We have remained each other’s closest confidantes. 

That daily connection across cities is the heartbeat of our relationship — a testament to a sisterhood built on love, trust, and understanding. And out of that connection came a shared dream: to create something meaningful together. Something that could stand the test of time. Something that would uplift women everywhere.

That dream became Florence Eve.

Florence Eve isn’t just a brand. It’s a celebration of womanhood in all its forms – messy, magical, powerful and evolving. We believe every woman deserves to feel confident, beautiful, and deeply herself, no matter where she is on her journey. Whether you're building your career, raising a family, rediscovering yourself, or doing all of it at once – we're here for you.

We chose moissanite and lab-grown diamonds because we believe beautiful jewellery shouldn't come at the cost of the earth - or your budget. These stones are ethically created, visually stunning, and a fraction of the price of mined diamonds. Because every woman deserves to sparkle, not just a lucky few.

With timeless style, purposeful design and the power of sisterhood at its core, Florence Eve is our enduring gift to women at every stage of life.

Thank you for being part of our story.

We’re so glad you’re here.

With love,
Q & S